Soda for your soul
Imagine the perfect drink. It would be refreshing. It would quench your thirst and taste of something more – unlike anything else you’ve ever tried. Not to sweet, low-calorie and adding a little skip to your step. It would break the mould and have the potential to sustainably affect an entire industry. It would be organic, fair-trade and super-stylish. You get the idea, right? We’ve discovered exactly that drink! And since trying it, we virtually cannot exist without selosoda any longer. Sound’s dramatic? It is! „Selo“ is the Esperanto word (remember that hopelessly romantic idea of an international language?) for the shell of the coffee bean – the part that is left over after harvesting and is usually thrown away or at most used as a fertilizer, while the coffee bean follows the path of enjoyment. Hardly anyone knows that the entire variety of aromas and the most caffeine lie in the sundried shell of the coffee bean. So what if you could take advantage of this wonderful resource and increase the benefit of the coffee plant dramatically? This is how it is already being done: In some regions of Central America, farmers have started processing the coffee shells and the pulp of the coffee cherry. A warming tea called Cascara is made from them in parts of Bolivia and Panama. When Laura Zumbaum tried her first Cascara the fruity flavour and the sustainable processing of the coffee cherry immediately fascinated her. She came up with the idea of offering iced Cascara in bottles. Sparkling, refreshing and pure, simply as a long drink or in combination with other juices or fruits. BINGO! selosoda has virtually no calories, yet the same amount of natural caffeine as an espresso doppio and comes along all sparkling with a hint of citrus – and without any added sugars or flavours what so ever. Sweet and fruity notes of fresh oranges, wild honey and ripe melons mingle with the scent of mild tobacco. All raw materials are sourced from coffee farmer Graciano in Panama where they are organically grown and harvested by hand and then carefully sundried for 11 days. The shells and pulp are treated with just as much care as the coffee beans. The price Laura pays the farm therefore lies quite rightly just as high as the price of the very best coffee beans. selosoda is produced and bottled in a little family-run juice manufactory in Southern Germany. Soon, the cute little brown returnable bottles will be availabe in more and more shops throughout Germany and from today on, you can get them online, too: www.selosoda.com. Buy it, drink it, love it!
selosoda – softdrink | 0,25l, 3,30 Euro, returnable bottle, | www.selosoda.com