Sip sip hooray!

Get ready for a new pageturner: Schluck (German word for “sip”) magazine is the latest addition to the wonderful world of print and – true to its name – an ode to new wine culture. It tells authentic stories, celebrates life and wine and doesn’t really much care about Parker Points. Wine is the theme, but not necessarily the protagonist. Topics range from architecture, music, design and indulgence to travelling. Schluck features interesting people with interesting stories – uncomfortable opinions, subjectivity and sarcasm included. Unconventional imagery and spectacular photographs underline the genuine and direct approach on storytelling. Speaking of photographs: For Schluck’s first cover the one and only Oliver Rath has reinterpreted a Charlie Hebdo wine label and created a self-portrait with his girlfriend Tina. This very motif is also found on Reichsrat von Buhl’s limited magnum bottle edition of the Riesling Brut 2013. A total of 100 bottles is available together with a limited special first edition in the hard cover version, hand signed by Oliver Rath. The package weighs in at 99 Euro, of which 20% are donated to the public campaign „Moabit hilft“ in support of their work with refugees and is available at The magazine will be issued twice annually in Germany, Austria, Switzerland, Luxembourg and South Tyrol. You can own one of the 10.000 copies of the first edition for 9.50 Euro. Bottoms up!

SCHLUCK Magazin | 9,50 Euro |