Drop for change!
It was International World Water Day yesterday. Unlike lots of other fun event holidays, this day is actually of relevance: the aim is to increase awareness throughout the world for the importance of water and the shortage of the most essential resource. For without water there is no life. STOP THE WATER WHILE USING ME!, a natural cosmetic brand based in Hamburg, already carries the appeal to save water in its name, but the label that produces stylish and 100 per cent natural skin care products, is taking things a great step further: Yesterday, our friends from STOP THE WATER launched their latest GOOD WATER PROJECT called DROP FOR CHANGE. The Good Water Project initiative founded in 2014 brings charity and development work together and supports projects that provide fresh and clean drinking water all over the world. Saving water is one thing, but actually helping a billion people that don’t have access to clean water is a whole different story. And this is how they do it: together with LifeStraw, the organisation has equipped 6 schools in Kenya with a total of 32 LifeStraw community water filter systems. Without using electricity, batteries or any other wearing parts, up to 12 litres of water per hour can be cleaned and freed from 99.9 per cent of all bacteria, viruses and parasites. 63 per cent of all schools in Africa don’t have access to clean water – one of the main causes for disease, malnutrition, infections and epidemics. Besides installing LifeStraw filters, the organisation works closely with the local ministries of education and health and conducts educational work concerning health and hygiene. Sounds good! And in the meantime, we’ll continue to take care of ourselves. To mark the start of the project, STOP THE WATER WHILE USING ME! has also launched two new products – „All Natural Cucumber Lime Bar Soap“ and „All Natural Lemon Honey Bar Soap“. 10 per cent of proceeds go towards the project DROP FOR A CHANGE. After all, one hand washes the other.