Laura Zumbaum

Laura Zumbaum

The 2 Minuten Interview

Charming Laura has certainly caused a stir with selosoda – a refreshing pick-me-up made from sundried coffee cherries. We’ve already told you about the selosoda winter tea selection; her crowd funding campaign is still running and the next big coup is already in the making, too. Quite the busy bee, Miss Zumbaum! We were wondering whether all this work even left any time for everyday things like grocery shopping or simply reading a book. We looked into it and managed to ask Laura Zumbaum a few questions about fears, addictions and the ideal contents of a refrigerator. Here is the essence of our investigative work summed up in 2 minutes.


Name: Laura Zumbaum
Age: 26
City: Berlin
Job: coffee-cherry-fanatic
Shoe size: 38
Favourite cocktail: Blonde Negroni // Gin, Vermouth, orange zest, selosoda

  Do you always answer the question „How are you?“ honestly?
I try to!How are you?
Great. In 48 hours, I’ll be on my way home to Barcelona.


Your start to the day: Coffee or tea?


What are your New Year resolutions for 2016?
1. Increase the value of the coffee plant – with a product that is not only sustainable, but also tastes fantastic, is healthy and out of the ordinary.
2. Go to the seaside. Last year, I only made it to the Müggelsee – in October, for the half marathon. Not a great accomplishment!


What can you never get enough of?
Good espresso. And Bon Jovi songs from the nineties. Kind of funny, but true.


Which three items belong in every fridge?
A Pinot Gris, butter and homemade blackberry jam.


A piece of advice you never thought would come in handy:
Don’t ask for too much advice.


Do you take more after your mother or your father?
That’s hard to say. The running joke in our family goes like this: “Child, we actually found you on the street.“

With which famous person would you like to have coffee?
Giovanni di Lorenzo, during my next visit to Hamburg.


What would you cook for us if we visited you at home?
Celery and apple soup, spicy sourdough bread.
Pumpkin and ricotta lasagne, chestnuts, sage.
Lukewarm Tarte Tatin with quince.


What are you afraid of?
Of time flying by.


When did you last try something new and what was it?
Trading my apartment in Berlin with friends of Freunde von Freunden for theirs in Paris. At first we were excited, then hesitant and then very keen. We discovered a new way of travelling and made new friends.


What should no one know about you?
Maybe that I like to eat whipped cream by the spoonful.


Which question should we have asked?
Why should anyone support the selosoda crowd funding campaign?


Last Words:
I sincerely thank you. And: coffee is a fruit.

Kategorien: People | Autor: | Datum: 06. Januar 2016 | Tags: , , , Keine Kommentare

Selosoda goes Germany


Selosoda goes Germany

Lovely Laura Zumbaum virtually created the ultimate refreshment of the year made from sun-dried coffee cherries. selosoda is different, new and delicious. It’s perfect for mixing drinks and cocktails while also containing as much natural caffeine as two espressi. (RB, you lose!) After months of product development and optimization, Laura is ready to take the next big step and wants to offer selosoda to the entire German-speaking market. In order to so, she’s launched a crowd funding campaign via Startnext pursuing a great vision: increasing the yield of organic and fair-trade Arabica plants by 50% with the processing of coffee cherry shells. Good for farmers, good for the environment, good for us. Should you still be looking for unusual Christmas gifts, you could, for example, support this tremendous project by buying the selo package for connoisseurs or the selo-carefree-kit. Have a look We’ll keep fingers crossed and – of course – diligently drink selosoda!


Kategorien: Own Stuff | Autor: | Datum: 09. Dezember 2015 | Tags: , Keine Kommentare

Coffee? Cocoa? Tea!

Coffee? Cocoa? Tea!

We’ve already expressed our love for selosoda in a previous article. For those of you that missed our praise, here’s the executive summary: selosoda is a refreshing and sparkling drink made of the sundried shells of coffee beans which are usually discarded or used as a fertilizer at most. Big mistake. Huge. Because the shells are actually where the full aromas and caffeine content are hidden. selosoda is super new, super sexy, tastes of oranges, wild honey, sweet melon and mild tabacco, has the same amount of caffeine as an espresso doppio and increases the yield of the Arabica plant by 50 percent. Period. Just in time for the winter season, selosoda is introducing four new delicious hot drinks. Let there be tea! The South American “Cascara” is also made from coffee bean shells and is fruity, stimulating and invigorating. To be honest, we’ve never tasted anything quite like it. It contains all natural caffeine and has a rather special flavour, which might not be everyone’s taste, but is addictively yummy for those who like it. The second novelty “Cacoa” is made from, yes, you’ve guessed it, roasted cocoa bean shells. Unlike the Cascara, which is carefully sundried in Panama, the cocoa shells are roasted here in Berlin. The result is a brew that looks and feels like tea but tastes super chocolaty, almost like a bar of fine chocolate with a very high cocoa content. Both teas are also available as winter tea blends mixed with spices such as anise, cardamom, cinnamon or organic bourbon vanilla, come in stylish amber glass jars and we think they make absolutely perfect gifts for anything and everyone. We’re giving away 2 sets of all four brews, so if you’d like to get a head start on your “Christmas shopping” or just treat yourself, send an email titled “COCOTEA” to Oh, and just in case we forgot to mention it before: this is really strong stuff! ;)


selosoda cascara, cascara+, cacao und cacao+ |



Kategorien: Products | Autor: | Datum: 05. November 2015 | Tags: , , , Keine Kommentare

Soda for your soul


Soda for your soul

Imagine the perfect drink. It would be refreshing. It would quench your thirst and taste of something more – unlike anything else you’ve ever tried. Not to sweet, low-calorie and adding a little skip to your step. It would break the mould and have the potential to sustainably affect an entire industry. It would be organic, fair-trade and super-stylish. You get the idea, right? We’ve discovered exactly that drink! And since trying it, we virtually cannot exist without selosoda any longer. Sound’s dramatic? It is! „Selo“ is the Esperanto word (remember that hopelessly romantic idea of an international language?) for the shell of the coffee bean – the part that is left over after harvesting and is usually thrown away or at most used as a fertilizer, while the coffee bean follows the path of enjoyment. Hardly anyone knows that the entire variety of aromas and the most caffeine lie in the sundried shell of the coffee bean. So what if you could take advantage of this wonderful resource and increase the benefit of the coffee plant dramatically? This is how it is already being done: In some regions of Central America, farmers have started processing the coffee shells and the pulp of the coffee cherry. A warming tea called Cascara is made from them in parts of Bolivia and Panama. When Laura Zumbaum tried her first Cascara the fruity flavour and the sustainable processing of the coffee cherry immediately fascinated her. She came up with the idea of offering iced Cascara in bottles. Sparkling, refreshing and pure, simply as a long drink or in combination with other juices or fruits. BINGO! selosoda has virtually no calories, yet the same amount of natural caffeine as an espresso doppio and comes along all sparkling with a hint of citrus – and without any added sugars or flavours what so ever. Sweet and fruity notes of fresh oranges, wild honey and ripe melons mingle with the scent of mild tobacco. All raw materials are sourced from coffee farmer Graciano in Panama where they are organically grown and harvested by hand and then carefully sundried for 11 days. The shells and pulp are treated with just as much care as the coffee beans. The price Laura pays the farm therefore lies quite rightly just as high as the price of the very best coffee beans. selosoda is produced and bottled in a little family-run juice manufactory in Southern Germany. Soon, the cute little brown returnable bottles will be availabe in more and more shops throughout Germany and from today on, you can get them online, too: Buy it, drink it, love it!
selosoda – softdrink | 0,25l, 3,30 Euro, returnable bottle, |


Kategorien: Products | Autor: | Datum: 22. Juli 2015 | Tags: , , Keine Kommentare