Felix Ilse

The 2 Minute-Interview


Felix Ilse sure knows his tea. He has made it his personal mission to help people lead a happier, greater and healthier life. How does it get any better than this?! His start-up Teatox brings together enjoyment (tea) and health (detox) in an extremely laid-back manner. We wanted to find out what else Felix gets up to when he’s not busy creating new teas or pushing his Teatox web shop to the next level. We went on a wild roller coaster ride with him and Jerry Seinfeld and had Raclette from round pizza boxes. Oops, we might have got things slightly mixed up here. Please re-arrange yourself. P.S. We love your Skype-name, Felix!


Felix Name: Felix Ilse
Age: 27
City: Berlin
Job: entrepreneur
Shoe size: 44,5
Favourite herbs: rosemary (especially on potatoes)
Contact: felix@teatox.de | skype: filse1

  Do you start your day with tea or coffee?
Actually I prefer coffee, as a matter of fact cappuccino with a pinch of brown sugar sprinkled over the frothed milk…marvellous! And then it’s tea for the rest of the day.


Black or green?
Colour or tea? Green is my favourite colour (just can’t decide between British racing green and teal) and also the colour of my choice when it comes to tea: Matcha!


Which moment changed everything?
Deciding to start Teatox right after graduating. From then on, it’s been quite a roller coaster.


How can you tell that you’re all grown up?
Having to file a tax return and forgetting to do so year for year.


What’s your advice for young entrepreneurs?
No.1: Don’t start a company for the sake of being hip.
No.2: If you’ve answered No.1 with „yes“: Don’t waste time. If you’re aiming to be an active entrepreneur, you should get started straight away.
No.3: Try launching a new product. There are already plenty of online marketplaces and fashion apps around.


What is your generation’s greatest challenge?
Having too many options and being afraid to miss out on something. I love the pace of times and live accordingly myself, but this life style also encourages a certain vagueness and short-term nature.


What are you impressed by?
Knowledge und Empathy.


What can’t you get enough of?
Sushi & liquorice.

Name a magical place:
Rather an area: Patagonia.


Why are pizza boxes square?
That’s a legitimate question. Presumably they’re easier to stack and manufacturing costs are lower. Although round boxes would save material and hence maybe even stop global warming.


With which famous person would you like to have a cup of tea?
Jerry Seinfeld. A pleasant person down to the core and my all-time favourite comedian.


What would you cook for us if we visited you at home?
Raclette. Does that count? Apart from the taste, I enjoy it so much because it’s such a social and communicative way of eating. Things are constantly being passed around, filled up or topped up… It’s like an evening of fun and games. (When and where? Editor’s note.)


What are you afraid of?
Not being able to see the essential things.


When was the last time you did something for the first time?
I try new things almost every day – even if it’s just a new route to the office.


What should no one know about you?
My school bag was the one with dolphins on it.


Which question should we have asked?
Can you sniff Matcha too?


Last Words:
It’s all good.