The Scent


The Scent

Every few years, something completely and utterly cool hits the market. Something so different and special that you just have to have it. A game changer so to speak. Our favourite dudes from Brooklyn Soap Company in Hamburg have revolutionised men’s care in our neck of the woods with their natural grooming products. Plus, they put all their heart in it and did it in style. All products – whether beard care products, shampoos, grooming clay or body wash – are free of bullshit ingredients and smell wonderfully manly. Each one offers a different little journey into the land of herbal scents. But what scent brings everything Brooklyn Soap Company stands for together and sums it up in one little bottle? For their first very own fragrance they put their noses together with perfumer Mark Buxton and came up with the ultimate olfactory expression of new urban masculinity. Elegant and woody – with aromas of mandarin orange, nutmeg, absinthe, myrrh, amber and musk it spreads a hypnotizing fresh and spicy-floral scent. Instead of smothering you in a heavy cloud of essences, it surrounds you with an almost magical aura. Or to put it in Mark Buxton’s words: „It’s a fresh, spicy, floral, woody, musky fragrance!“ The bottle is entirely made of birch wood. The name „The woods“ is a tribute to the eponymous bar in Brooklyn, a place the dudes would often meet during the first chapter of founding Brooklyn Soap Company. The 50ml bottle of Eau de Perfume costs 69 Euro and can be pre-ordered at, orders will be shipped mid October. We got hold of one the very first bottles and are giving it away to the most dapper chap around. Send an email titled MY NECK OF THE WOODS to Oh, and needless to say and just like all other Brooklyn Soap products, The Woods is made of all natural ingredients. A new kind of manliness we love.
The Woods by Mark Buxton for Brooklyn Soap Company | 50ml, 69 Euro |


Kategorien: Products | Autor: | Datum: 01. Oktober 2015 | Tags: , , , Keine Kommentare

Dude’s Delight.

Dude’s Delight


„Brooklyn Soap Co. is having a pre-opening party. There will be good food to nosh on, drinks to get shwasted on, and some sick furniture from BoConcept to take fly selfies on. So come by, say „hi“, and have a toast with us.“ Well, we couldn’t have said it any better. Our friends from the Brooklyn Soap Company are opening their first pop-up shop — right smack in the middle of Hamburg facing the Alster harbour. The opening, er, pre-opening, will kick off at 6 p.m. with plenty of drinks, snacks and the whole shebang. The lads have already proven their knack for good design more than once: they won the Red Dot Design Award for product design and their stand at Vivaness was so beautiful it made you want to move right in. And now it’s time for their own place, if only temporarily. Those dapper dudes got BoConcept to style up their store and the walls are hung with pictures taken by celebrity photographer Thomas Heinze. Not bad! Hamburg and Brooklyn – this is where it all happens. Ladies and Gents, come on over and enjoy the party!
Brooklyn Soap’s Pop-up Shop Pre-Opening Party | 28.05., 6 pm | Ballindamm 17, 20095 Hamburg | Facebook



Felix Ermer & Viktor Dik

Felix Ermer & Viktor Dik

The 2 Minute Interview

Felix and Viktor are two thirds of the BROOKLYN SOAP CO. Together with Jonas, third man on board, they founded the currently freshest label around for natural men care after their extended stay in Brooklyn – hence the name. Once back in good old Germany, there were absolutely no cool and eco-friendly cosmetic products “for him”, so the boys just decided to roll up their sleeves and get their own hands dirty clean. Felix and Viktor are darn cool dudes ­– each of them modest, clever and really good company, but together they´re simply unbeatable. We’re already looking forward to seeing them again at our press event tomorrow at the Vater & Sohn store. We don´t really know what all of this has to do with Spiderman, the Rudi-Völler-Memorial-Hairdo or jam on toast. All we know is, that we are all very glad the idea for a self-rotating spaghetti-fork didn’t work out so well. That just would have been so much more impractical for hair care.


Name: Felix Ermer / Viktor Dik
Age: 25/ 26
Location: Hamburg
Occupation: Founders of Brooklyn Soap
Shoe size: F: 44, V: 42 1/3 in Air Jordans, 42 2/3 in Reebok Classics
Favourite hairstyle: F: Rudi Völler’s haircut at World Cup 1990 plus the muzzy. This look was ground breaking.
V: Business in the front, party at the back.
Contact: /



What do you do first thing in the morning?
F: Have a shower.
V: Scroll. From emails to Spiegel Online to instagram to twitter.


Ever been to Brooklyn?
F: Sure, of course. Brooklyn is an unbelievably inspiring borough and the birthplace of creative entrepreneurship. Viktor and I began writing our concept for Brooklyn Soap there.
V: Yes! Six months on a bed-sofa and high life in Bushwick.


The most important piece of advice you’ve ever got?
F: Be ambitious but stay humble.
V: Not addressed to me personally, but from Michael Dell: If you’re the smartest person in the room, you’re in the wrong room.


What do you prefer: clean-shaven or full-bearded?
F: Either way, keep it neat.
V: A well-groomed beard always works.


Who do you think is the most handsome man in the world?
F: I don’t like the word handsome. But there are a lot of good-looking guys: James Dean, Sean Connery aka James Bond, Lothar Mathaeus.
V: …probably Robert Redford – the only man that can pull off the “Great Gatsby” in a pink suit.


What brilliant idea would you like to have had?
F: Craigslist.
V: At the age off ten I had an idea for a self-rotating spaghetti-fork. Two weeks ago I actually saw that exact fork in a shop window just around the corner…Shoulda coulda woulda.


What´s the one thing you can do better then anyone else?
F: Improvise.
V: I´m really good at reverse parking and looking extremely cool at the same time. Working part time for a rental car company for two years finally paid off!!


What are you afraid of?
F: Having no way out.
V: Heights.


What’s next?
F: There are so many things coming our way at the moment, I can hardly name them all. There is development in all directions.
V: What is there to come after a self-rotating fork?!


Close your eyes and think of something nice. What comes to mind?
F: The evenings at Tipsy Parson, my favourite restaurant in NY.
V: The North Sea and tideland.Which language would you like to speak perfectly?
F: Spanish
V. According to my Xing profile I can speak Spanish and French at an intermediate level. Maybe I should start there?


Why can only women save the planet from doom?
F: Is that so? I have no idea.
V: No man on earth could ever look better in a Catwoman suit than Halle Berry.


If we came to visit you, what would you cook for us?
F: Pasta. And then I’d serve Zott Monte’s pudding for dessert.
V: Either apricot-filled Portobello mushrooms served on Camargue rice with peanut chutney and avocado truffles or – more likely – jam on toast.


When did you last try something new and what was it?
F: Just recently I sat through 6 hours of “The Nibelungen” at Thalia.
V: Netflix. Big mistake!


What should no one know about you?
F: I am Spiderman.
V: I’ve never let someone other than my mother cut my hair.


Which question should we have asked?
F: What’s your favourite colour?
V: What’s the difference between a duck? (


The last words:
F: Everything will be ok in the end. If it’s not ok, it’s not the end.
V: “And everything you get, ya gotta work hard for it”. – Notorious B.I.G.