Thinking fashion

During Berlin Fashion Week, the most up to date trends and contemporary collections are presented on the catwalks yet the audience merely sees the culmination of a long and complex artisanal and intellectual process. What is there to begin with? Where does creation start? Where is creativity drawn from to then constantly result in a reinvention of clothes? In collaboration with VOGUE, ZEITmagazin wants to consider these questions and explore this exact process. Under the heading »Fashion Reloaded« international speakers from the areas art, fashion and entertainment delve into the phenomena of innovation and creativity. The programme features a versatile and interdisciplinary line-up: ZEIT Style Director Tilmann Prüfer, for example, argues that „we need to be more creative than ever“ today. Dr. Roger, Director of Kunsthalle München, explains how „fashion has revolutionised the museum“ and Christopher Amend, editor in chief of ZEITmagazin, asks Justin O’Shea of mytheresa.com the following question: What matters now in fashion? We’re asking: Does fashion matter at all? YES, it does! All the more, of course, during Fashion Week. Attendance to this conference is by personal invitation only, but we’ve managed to get a hold of two tickets for the baddest fashionistas among you. So if you’re ready to get right to the bottom of it all, send an email titled DRESSED TO KILL to hurra@muxmaeuschenwild.de.

ZEITmagazin Konferenz Mode & Stil | January 18th, 1pm to 6.30pm | Kronprinzenpalais, Unter den Linden 3 | www.zeit-konferenzen.de