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Pump at will!So… Feeling fit? We might have a little something for you. On April 24th, our friends from HEJ Nutrition and FIT.TRIO are holding their „Be Great Boot Camp“ in the Weidesporthalle in Hamburg. You can spend one whole day sweating, chatting, fighting and slimming with Germany’s most popular and successful (and rightly so) fitness couple. This comes with music, delicious snacks – from green to high protein – and heaps of good vibes. Up to 400 boys and girls are invited to roll out their mats on the brand new floor and let Jan and Louisa push them through a varied full body workout aimed at improving strength and endurance. In several sessions, all the major muscle groups are toned with squats, lunges, stretches, back exercises, HIIT workout, ab workout and whatever else there is. Whether you’re a pro or an absolute beginner is totally irrelevant, because each participant will reach his or her individual limit and emerge fitter than before. The breaks are filled with side events and there are challenges, food stalls and all kinds of new and useful stuff waiting to be tried out. Doors open at 9.30 a.m. and then it’s full throttle from 11 a.m. to 4 p.m. with a lunch break in between. Tickets are available for 29€ in advance sale here or for 39€ on site. We’ll be joining in – the gym shirt is ready to go. Can’t wait for the fun to begin! |
Pump at will!
Activate your greatness!
Activate your greatness!Dietary supplements are mostly afflicted in a rather negative way over here. This comes as no surprise considering the chavvy, freaky and somehow uncool appearance of protein shakes, powders and bars alike. Muscle-Beast-3000 shelves are filled with products bearing characters resembling a crossover of Mr. Clean and the Incredible Hulk with a facial expression somewhere between perfect Hollywood smile and severe indigestion. And nobody really knows the ingredients, but who cares anyway? It’s all about the muscles – the bigger, the better. Blinded by all this it’s hard to get that these products actually can improve physical performance and help you create a healthier lifestyle. This is exactly what childhood friends and fitness buddies Julius Wolf and Jannik Stuhlmann set out to change with their brand HEJ focussing on transparency concerning ingredients and origin, natural genuineness and a refreshingly simple and airy design. Forget bulging muscles and the “Survival of the fittest” attitude – “Activate your greatness” is the new mantra that aims to motivate and help you achieve personal health and fitness goals more easily. For boys and girls! The product range currently consists of a high-energy protein bar that is very low on sugar yet tasty, two different protein powders made from pure whey protein and black chia seeds. All products are made in Germany and the Netherlands, composed according to latest nutritional findings, carefully processed and presented in recyclable packaging. The two founders gained their knowledge through the “Protein-Projekt”: a clear and simple web portal for dietary supplements and fitness products, with which they aim to promote the growing health awareness in Germany and offer a clear overview of the best products available. Oh, and by the way, this project has also been nominated for the 2016 German Founder’s Award. We’re guessing fit is the new sexy. Let’s do this! |
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