Take the pure, cold-pressed juice of selected high-quality fruits, fill it into really posh 250 ml bottles and mix it with about 11 grams of nutritious white chia seeds from Bolivia, previously soaked in water. The result is not a juice and not a smoothie – it’s a freshly pressed WOW Chia! Two friends, Oliver Dickinson and Rory Paternson, have created a whole new product category with it. On their search for a natural dietary supplement for sports while they were still going to university, they discovered Chia seeds for themselves, one of the most nutritious foods in the world. The high doses of Omega 3 fatty acids and proteins improve health, complexion, performance and concentration. WOW juices are produced and bottled by a Dutch specialist for cold pressing procedures. First, the fruits are minced and the resulting mash is pressed with pressure in one work step. What’s special about this is that no heat or steam develops during any part of the process, allowing important minerals and vitamins to be preserved. Now so much for the theory. In reality, the whole thing tastes pretty darn delicious! Flavours like apple-spinach-kiwi, watermelon-pomegranate, orange-mango-carrot or blueberry-pear-lemon offer loads of energy and fill your tummy, too. And dear Jacob, who pulls the strings for WOW in Germany, has carelessly filled our fridge with all four sorts. Why carelessly? Well, let us quote Goethe’s “The Sorcerer’s Apprentice”: “Ah, here comes the master! / I have need of Thee! / From the spirits that I called / Sir, deliver me!“ We just can’t get enough and Jacob is going to have to deal with the aftermath. If you want to try them too, just arm yourself with €2,89 and walk into the next Kaiser’s Tengelmann or EDEKA Südwest supermarket. But don’t say we didn’t warn you!
WOW Chia-Säfte | 250ml 2,89 Euro | drinkwow.de